Promovec and Batribike are delighted to announce a new closer partnership. A new company, Batribike Ltd, has been formed to enjoy the best possible advantages from the Promovec R & D department, to offer a larger portfolio of products, to take advantage of more favourable purchasing power and to potentially gain a foothold in other markets. This fits both companies’ strategy to grow our businesses and optimally meet the demands of a changing market place.
The new company, Batribike Ltd, is co-owned by the Coulson family and by Jesper Lundqvist CEO of Pro-Movec. The new closer partnership will give Batribike even better links to manufacturing and more leverage when vying for production capacity, as well as increased access to the latest smart developments in e-bikes.
The new partnership follows on from September 2016 when Batribike announced the move to European built bikes. These e-bikes use the high quality Promovec electrics system with motor, battery, controller and display all paired to give the best performance. The quality and style of the latest Batribike range has proved popular and the new relationship will continue to build the established brand. Batribike and Promovec each have over ten years experience in electric bikes and both companies are committed to producing a high quality product at the best price. The Promovec electric system has industry leading warranties on the motors and groundbreaking transferrable warranties – up to 5 years on batteries. This gives value in second hand electric bikes, an area where there has previously been no consumer confidence.
The Batribike brand and unique styling has already proved itself in the UK market and is popular with dealers. Batribike dealers will benefit from good stock levels in our UK warehouse, competitive pricing levels, full technical support and spares back-up, customer confidence in quality European built electric bikes as well as access to latest innovations and designs.
Steve Coulson, Managing Director of Batribike Ltd said, “The Batribike brand is going from strength to strength. We have established a strong network of dealers in the UK as well as exporting to Australia and New Zealand. The closer relationship with Pro-Movec will bring more opportunities for Batribike to expand and build on the strong foundation already established. We are pleased to be working with Jesper and his team, and will be able to take full benefit from innovations coming from their R & D department.” Jesper Lundqvist says “Promovec has been working with Batribike since 2016. We like the designs Batribike make. All models are highly relevant in the rapidly expanding UK e-bike market. Moreover, the brand, the values at Batribike and the way they work fit perfectly with our way of doing business. The new closer partnership will bring even more corporate and retail opportunities within the expanding UK e-bike market.”
Together these two brands will continue to produce quality electric bikes with unique styling and the latest in e-bike technology.
To find out more about Batribike visit www.batribike.com
By Sue Coulson